hypocaffeinemia

One of my biggest pet peeves is use of the so-called “Appeal to Nature” fallacy. I dare say its has conned and confused more suckers than any other marketing gimmick in the last decade.

As a was driving into work this morning, I heard an ad for Poyz Calming Dog Treats that went above and beyond merely claiming to be “safe, all-natural”  like typical marketing.

Here’s what they said:

Our product is all-natural, so you know it’s safe and non-addictive!

All natural and safe, just like atropine and digitalis, right?

All natural and non-addictive, just like coca leaves, opium poppies, tobacco, and ethanol?

Point made, hopefully.