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Appeal to Nature Fallacy, Part I

One of my biggest pet peeves is use of the so-called “Appeal to Nature” fallacy. I dare say its has conned and confused more suckers than any other marketing gimmick in the last decade.

As a was driving into work this morning, I heard an ad for Poyz Calming Dog Treats that went above and beyond merely claiming to be “safe, all-natural”  like typical marketing.

Here’s what they said:

Our product is all-natural, so you know it’s safe and non-addictive!

All natural and safe, just like atropine and digitalis, right?

All natural and non-addictive, just like coca leaves, opium poppies, tobacco, and ethanol?

Point made, hopefully.

  1. Cassieistheshit
    April 1st, 2009 at 18:05 | #1

    Yes! That really gets on my nerves. Along the same lines I found a great article the other day called something like “Eat better even if it’s not organic”. People jump on this organic bandwagon, then I hear from people “I want to eat well, but I can’t afford organic”. So you won’t eat produce thats not organic but you will eat boxed pasta meal filled with chemical preservatives and no actual food??

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